James Swann-Phillips: Content Strategist

What could I bring to your business?

By James Swann-Phillips

As a content strategist, editor and writer; my skillset is a vast one. My experience in the sports media and gambling industry has given me great confidence and know-how when it comes to a wide variety of content.

Whether, it’s B2B or B2C content, written prose or a video series, editorially or commercially focused, I can be trusted to deliver your targets. Across my career to date, I have worked across the following types of content:

  • News articles.
  • Event guide content.
  • In-depth features.
  • Learn content.
  • Gallery articles.
  • Listicles.
  • Interviews.
  • Analytical articles.
  • Betting tips articles.
  • Commercially-focused affiliate pages.
  • B2B advertorial articles.
  • In-depth white-paper-style intelligence reports.
  • Online webinars.
  • Youtube video series.
  • Podcasts.
  • Tone-of-voice guidance documnentation.
  • Style guides.

I have worked on the following types of publication:

  • National newspapers.
  • Tabloid websites.
  • iPad and Android app newspaper editions.
  • News apps.
  • Affiliate gambling websites.
  • Sports broadcaster websites.
  • Event programmes.
  • Magazines.
  • B2B news websites.
  • Event websites.
  • Downloadable PDF reports.

I am an expert when it comes to sports content and writing, and likewise gambling industry (casino or betting) content, be that B2B or B2C. I’m a people person first and foremost and love collaborating with colleagues who have different skillsets, and building teams as a manager.

Particular topics of expertise include:

  • International football.
  • Champions League football.
  • Premier League football.
  • FPL.
  • Cycling.
  • Cricket.
  • Tennis.
  • Boxing.
  • Golf.
  • Athletics.
  • Casinos.
  • Responsible gambling.
  • Sports betting tips.
  • Gambling industry news.

However, it’s worth noting that I am happy to turn my hand to anything, and have worked on travel and news content in the past too.

Drop me an email ([email protected]) or contact me on LinkedIn if you’d like to find out more about my skillset and what I could do for your business.